The Real Reason We Watch TV

The Real Reason We Watch TV

Life is short – we don’t even like the thought of that – so why do we enjoy sitting comfortably on the sofa in our living room to watch other peoples’ lives and emotions when we could turn to our loved ones and experience the very same sensation more intense right...
Do We Know Our Audiences?

Do We Know Our Audiences?

When I recently attended the Real Screen summit in Washington DC , what truly impressed me and stuck in my mind (and makes my point) was hearing Howard Lee of TLC explain the reason for the skyrocketing performance of the network.  TLC took a new and really good look...
What is Your Perception ?

What is Your Perception ?

Experiences we create and make in the course of our life influence the ways we perceive our surroundings, situations and the world in general.  Encounters we’ve had in the past such as arguments, loving exchanges, losses, or even books we’ve read – most of what we...
Why Do I Love Design Thinking?

Why Do I Love Design Thinking?

Design thinking acquires and synthesizes information and generates creative, human-centered solutions.  It is commonly used and that’s also what it’s known for- to design any object or offer a practical solution to a problem.  In my opinion, the principles are perfect...
How much do we actually see?

How much do we actually see?

Physically, we communicate nonverbal and often unintended on the part of one individual to another. Nonverbal communication takes place by means of facial expressions, head movements, eye contact, hand gestures, body positions and acts, tones of voice, and so on. In...